Over the past few years, the boom of Digital Marketing has been widespread. It's also the key to success for businesses today. Unlike offline marketing, digital is completely online and it's surely not a passing fad. It's where your clients are looking for these days, to opt for any of the services they require. Gone are those days of television and paper advertisements. Flyers, banners and hoarding advertisements have seen a major decline. Now everything is digital and results over the years have increased tremendously well. The increase in the user's time spent online has made advertisers delve in to putting more money into online campaigns and target the exact customer base. Advertisement costs in Facebook and Google are realistic and well-priced. So, companies now are allocating separate ad budget for online promotions. Social media channels such as Facebook, Twitter, LinkedIn have shown the best results and Pay Per Click has shown instant outcomes as leads to businesses. In addition, the advertisers get the user demographic data from the conversations and so they can target the next ads even better.